So what are some of the essential tools a successful online business? Aside from the obvious, web site design, hosting and a blog, you have to have something that is always there putting your product or service in front of those that already buy from you. And you have to have a way to bring in NEW customers at the same time. You need an Autoresponder!

Probably the most well known is AWeber, and that one is good. But we’ve found one that goes a step beyond, especially when you’re just starting your online business. We use a service called “Automate Your List” from a great and really successful web marketer, Michael Rasmussen. Automate Your List is actually AWeber taken to a higher level. Mark started out in the trenches like all of us, and has become a great teacher in all aspects of running an online business. With Automate Your List, he really delivers a great product.

You’ll find all kinds of videos and tutorials on the web about how to set up and maintain an automated list using an autoresponder. Most of them will be about AWeber, specifically. But there in lies part of the beauty of Rasmussen’s AYL… the steps in all of these tutorials will work perfectly here! No need to translate terms to figure out what the heck they’re talking about!

There are basically 2 differences between the services so you’ll have to weigh what they are, and decide how important they are in how successful your online marketing business is. First, AWeber has a limit of 500 subscribers; Automate You List goes all they way to 10,000! The bigger your list, the more that translates into money in your pocket! You can go beyond these limits, or course, but when you do, the price for the service goes up. The second biggest difference is that AWeber offers built in analytics. There are tools you can use with Automate Your List too, but they’re not going to be built in to the basic $19.95 / month which is the first price point offered by both. If analyzing statistics is important to you as you start your online business, Automate Your List does have a plan that includes this as well. Take a look at both. Maybe the additional expense of really focusing on these statistics is something you can wait to use later, once your online marketing business takes off.

Hope you find this information useful! Until next time,

MichaelB and Nancy